South African 'Healthy Business Show' Podcast Nominated In International Content Marketing Awards

The Healthy Business Show is a business podcast that tells the stories of South Africa’s compelling business personalities. Launched earlier this year, the idea behind the podcast was to unveil the behaviours and habits behind healthy businesses. Since the first episode aired in April, the podcast has become one of the most downloaded business podcasts in South Africa. Yesterday, Heavy Chef received the news that The Healthy Business Show is a finalist in the International Content Marketing Awards to be held in London on the 26 November.

The podcast was conceptualised in a collaboration between Heavy Chef, CliffCentral and Discovery Business Insurance.

Hosted by Heavy Chef CEO Fred Roed, 14 weekly episodes have been released, featuring exciting personalities within the entrepreneur sector. Each week, Roed chatted to technologists, leaders and creatives, focusing on the most salient topics that business owners face each day.

The pilot episode kicked off with a frank and fascinating discussion with Barry Swartzberg, the co-founder of DIscovery. Swartzberg discussed the early days of Discovery, the roller-coaster ride to success and the potential disasters that Gore and Swartzberg managed to avoid along the way.

In the following weeks, The Healthy Business Show featured celebrities, investors, lawyers and leaders, all revealing riveting details about their journey.

The style of the show is forthright, funny and accessible, with a no-holds-barred approach to unpacking the glamorous and gory details of the entrepreneurial plight.

Fred Roed said yesterday, upon hearing the news: “This is a great endorsement of the effort that the team has put into this production. From Natasja, Nadia, Marleze, Bernise, Jacqui and Anton from the Discovery team, to the incredible technicians at CliffCentral, Spike, Rina, Siya, Gareth and co. this has been a massive collaborative effort. Many people don’t understand how much work goes into a series like this, so it’s great to receive some recognition.”

Fred Roed, CEO of Heavy Chef (Pty) Ltd, is the host of The Healthy Business Show, finalist in the International Content Marketing Awards.

Fred Roed, CEO of Heavy Chef (Pty) Ltd, is the host of The Healthy Business Show, finalist in the International Content Marketing Awards.

The Healthy Business Show podcast is a finalist in the ‘Best Branded Content’ category. Winners will be announced at the award ceremony in November, held at a black-tie event in London.

The full list of finalists can be viewed here.


Listen To The Healthy Business Show Here: