Why Influencer Strategy Should Be Approached With 'Serious Cynicism'

Craig Rodney is in a unique position of being both an influencer and a consultant on influencer strategy. On the one side, Craig created and grew the @southafrica Instagram account to over 250,000 followers in just three years. On the other, Craig has consulted to blue-chip clients around the world on social media strategy for their marketing efforts.

In this interview for the Heavy Chef Show, brought to you by Xero Cloud Accounting, Rodney talks candidly about his doubts and pessimism around this trendy topic, and provides some rock-solid advice for anyone aiming to use influencer marketing to grow their brand value.

This edition of The Heavy Chef Show is brought to you by the following partners:

Xero Cloud Accounting - because accounting can also be beautiful

Workshop17 - collaborative workspaces, work anytime, anywhere