The minute someone mentions Global Citizen, you immediately think of the amazing 2018 concert, where Beyonce, Usher, Ed Sheeran and Pharrell Williams graced South Africa, right? The Global Citizen Organisation is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030.
The international action-based organisation will be working together with Heavy Chef to bring you even more insightful learning experiences. As loyal HC readers will know, we announced our partnership with the action group earlier in the year. Both organisations are focused on action, and so we had a chat with the Global Citizen team to find out more about the work they are doing.
We talked to Carina Claassens, African Marketing Manager for Global Citizen, to find out more about the remarkable work that her team is busy with.
Ondela Mlandu: For our members who don't know, what is Global Citizen?
Global Citizen is an international advocacy organisation dedicated to ending extreme poverty by 2030. We do this by encouraging our audience to learn and take action on our platform –– from sharing a tweet or signing a petition, to sending an email. These actions apply pressure on world leaders and corporations to make financial or legislative commitments around the issues associated with extreme poverty: gender equality, food security, education, the environment, global health, citizenship, and sanitation. By taking action and helping us achieve the UN Sustainable Development Goals, Global Citizens are rewarded with free tickets to our music festivals (like Mandela 100, which took place on 2 December 2018 at FNB Stadium in Jozi), and other cultural events around the world, spanning sport, theatre, comedy and music.
What impact is Global Citizen bringing to the country and continent?
Since 2012, Global Citizen have hosted numerous festivals around the world; in USA, India, Canada, Germany, UK and South Africa. Each event is driven by our campaigning to end poverty and powered by our Global Citizens and partners, and now, as we look to 2019 our ambition is to expand into the African continent. We’ve officially opened our office in Johannesburg, and will continuously be working to better the lives of the world's most impoverished people. We also recently launched our Fellowship Program, partnered by BeyGOOD - check it out here.
The effects of small actions are not always obvious, but by working together specific and tangible outcomes are achieved. Global citizens' voices influence world leaders and decision makers, and contribute to shaping our world. The overarching theme for GC Africa 2019 will be to mobilise government, corporates and Global Citizens to take a stand, and ensure quality education for South African youth. Click here to read all about Global Citizen’s impact.
How will Global Citizen be working together with Heavy Chef?
Global Citizen and Heavy Chef will join forces to build the movement to end extreme poverty and amplify Heavy Chef’s contribution to social good. Together we communicate the excellent and impactful work of Heavy Chef’s key initiatives, while encouraging the Heavy Chef audience to sign up and become Global Citizens. At the same time, Global Citizen will give away FREE tickets to some of Heavy Chef's amazing events. All you have to do is sign up to become a Global Citizen, take action, earn points and enter!
Why is it important for corporations to collaborate with each other to take action on some of the world's pressing issues?
Global Citizen is uniquely pop-meets-policy. We celebrate and leverage key political moments, movements and figures to convene world leaders, corporations, activists and international artists and musical talent around one common goal –creating a more equal world, free from poverty and injustice. Through our campaigning and marketing activities, we help our partners with their own unique goals. Global Citizen works with our strategic corporate partners to create everything from digital campaigns to on-site activations –all with the aim of growing the Global Citizen movement and ending extreme poverty by 2030.
Read more about how Global Citizen’s mission statement here.