Ian Russell: Fuzzy Logic In Big Business

Ian Russell is a corporate leader who has spent decades in the boardrooms of major blue chip companies in South Africa and the world. He is currently heading up the management consulting company, Disrupting Consultancy Pty. Prior to this, he was the Chief Executive Officer of BCX, Africa’s premier end-to-end digital solutions partner. In his collection of thought provoking essays entitled, The Other End of the Telescope, Ian Russell draws on more than 25 years’ experience of leading and working in large organisations around the world to distill the key themes and challenges confronting big business today. Ian’s book is now available at good bookstores. On the 23rd March 2019, Ian gave a stirring presentation on the Heavy Chef stage about the particular problem of ‘fuzzy logic’.

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