Fred Roed: The Purpose Behind Heavy Chef

Fred Roed is the CEO of Heavy Chef, and in this video from an event at the Mitre Theatre at Bishops College, Rondebosch Cape Town, he talks about the purpose and meaning behind Heavy Chef, the organisation he founded as a business after selling his digital agency World Wide Creative in 2013. In this video, Roed talks about the foundation of the idea behind Heavy Chef, the origin story, and how it evolved from being a central philosophy at his previous company to being a central tenet of a fast growing education platform.

Heavy Chef learning experiences are brought to you by the following partners:

  • Workshop17 - collaborative spaces

  • Xero - the world's best Cloud accounting software

  • Yoco - the fastest growing payments company in Africa

  • Payfast - online payments and e-commerce

  • Bolt - the most entrepreneur-friendly taxi app

  • CueAV - Africa's finest AV business

  • Whipping The Cat - award-winning legal services for SMEs

  • Vida e Caffe - coffee that fuels entrepreneurs

  • Sir Fruit - healthy breaks for entrepreneurs everywhere

  • Backsberg - the world's finest wine, according to the Heavy Chef community

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