South African beerhall concept Beerhouse publicly launched its first equity crowdfunding campaign this Monday, seeking to raise R3 million for its new Tygervalley branch in Cape Town’s Northern Suburbs, which was previously home to the iconic Starlite Diner.
Beerhouse was founded by German entrepreneur Randolf Jorberg with a vision to create a 365 day a year beer festival and create a stage for brewers to shine on. He noticed that there is a great local beer-drinking culture and an increase of homebrewers turned into microbreweries who produce a vast variety of quality beer.
Beerhouse on Long Street opened its doors on International Beer Day in August 2013 and instantly became a yellow landmark on the iconic Cape Town party street. Not long after, Beerhouse Fourways was opened in July 2014, establishing a footprint in the Gauteng region.
Jorberg explains, “Beerhouse represents all that is loved from traditional German beer drinking halls in a contemporary South African space. Beer variety is at the very core of our business, as we are the navigators and curators of the world’s oldest beverage.”
Jorberg and Beerhouse have now joined the Crowdfunding scene, using the Uprise.Africa platform. Heavy Chef is hosting Herman Singh, who is Chairman of the Board of Intergreatme, which recently raised a record R32m on Uprise Africa, at a Crowdfunding event in Cape Town on the 1st August 2019. The Crowdfunding event is sold out, but videos of the talks will be available on Heavy Chef.
“Through equity crowdfunding, we aim to enable a wide community of Beerhouse customers to not only enjoy our beers but also to invest and earn a solid return,” says Jorberg.
Investment starts at a minimum of R1000 and is done through authorized Financial Services Provider Uprise.Africa who runs a pioneering equity crowdfunding platform. Uprise.Africa recently made headlines when they facilitated the record crowdfunding investment of R32m into tech-startup Intergreatme.”
Boasting an impressive and inclusive beer variety, delicious handcrafted brew food and a vibey social atmosphere, Beerhouse has quickly become a household name in South Africa as the navigators and curators of the world’s oldest beverage.
“At Beerhouse it is our duty to deliver variety, which we do through our famous 99 bottles of beer on the wall, which includes 25+ beers on tap, ciders, wine and spirits. Many microbreweries in South Africa do not own their own dispense equipment which makes the market saturated with large breweries that do have the infrastructure to flood the market with their products. We, at Beerhouse, own all our equipment ensuring we give the ‘little guy’ a podium to shine on. This gives Beerhouse a competitive edge over any potential competitors.”