In one of the most surprising, refreshing and impactive talks ever seen on the Heavy Chef stage, Cape Town's latest hip hop phenom, YoungstaCPT, presents his hypothesis on why it is so challenging for creative entrepreneurs to succeed out of South Africa.
YoungstaCPT, otherwise known as Riyadh Roberts, spoke at the first Heavy Chef Raw Session in Khayelitsha, in the iconic Bandwidth Barn venue at Lookout Hill. YoungstaCPT explained his journey succinctly: "Instead of knocking on the doors of record labels, I opened my own. Instead of buying expensive clothing labels, I created my own label." Judging from the audience reaction to his speech, the feeling is shared.
Heavy Chef 'Raw' learning experiences are brought to you by the following partners:
Zando - YoungstaCPT is a ZandoMan ambassador
Nando's - the iconic restaurant brand is closely aligned with the creative sector in South Africa
Bandwidth Barn - part of the CiTi collective of entrepreneur spaces
Workshop17 - collaborative spaces
Xero - the world's best Cloud accounting software
Yoco - the fastest growing payments company in Africa
Payfast - online payments and e-commerce
Bolt - the most entrepreneur-friendly taxi app
CueAV - Africa's finest AV business
Whipping The Cat - award-winning legal services for SMEs
Vida e Caffe - coffee that fuels entrepreneurs
Sir Fruit - healthy breaks for entrepreneurs everywhere
Backsberg - the world's finest wine, according to the Heavy Chef community
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