Discovery Co-Founders Adrian Gore And Barry Swartzberg On Discovery's Remarkable Rise To Success

In the first of Heavy Chef's 'Inspire' Series of events, in partnership with Discovery Business Insurance, the two original co-founders of Discovery Health Adrian Gore and Barry Swartzberg shared the stage with Heavy Chef CEO Fred Roed to reminisce on their iconic company's journey over the past 25 years. These two African business titans revealed insights about the origin of the remarkable Discovery / Vitality business model, the bumps and lessons along the way, the growth into international markets, business challenges that almost sunk the business in the late 90s and some takeaway tips to share with entrepreneurs who are starting along their own business journey. This video is not to be missed.

Heavy Chef learning experiences are brought to you by the following partners:

  • Discovery Business Insurance - rewarding businesses for being healthy

  • Workshop17 - collaborative spaces

  • Xero - the world's best Cloud accounting software

  • Yoco - the fastest growing payments company in Africa

  • Payfast - online payments and e-commerce

  • Bolt - the most entrepreneur-friendly taxi app

  • CueAV - Africa's finest AV business

  • Whipping The Cat - award-winning legal services for SMEs

  • Vida e Caffe - coffee that fuels entrepreneurs

  • Sir Fruit - healthy breaks for entrepreneurs everywhere

  • Backsberg - the world's finest wine, according to the Heavy Chef community

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p.s. This video was filmed, edited and produced by the whizkids over at Justin Sandmann Productions. If you need a kickass event video, corporate movie or low-budget advert created, look no further than Justin and his geniuses (geniui?) - contact them at