Platinum Seed's Bradley Elliot On The Ins And Outs Of Influence

Platinum Seed founder and CEO Bradley Elliot is a digital marketing ninja who knows the true value of sparking action. Elliot completed a research report with Arthur Goldstuck - the first of its kind to use AI to understand influencer marketing and brands across the country. Here, he chats to Heavy Chef's Caley Africa on the tiers of influence and how marketers can leverage these.

"You become an influencer through being a Heavy Chef - you have walk to the walk, you have to have actually done something"

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Workshop17 - shared workspaces in South Africa

This video was filmed at the stunning Workshop17 Watershed branch.