Shona Macdonald On Creating A Kickass Crowdfunding Campaign

Shona Macdonald is on a mission to raise more support for boobs.

The founder of lingerie and swimwear brand Thursdays, Shona is on a crowdfunding journey to grow the money to take her business to the next level while educating others on what crowdfunding entails, in the hope of inspiring other entrepreneurs to try the same route. Thursdays is one of the few local brands designing lingerie and swimwear that supports breast size DD-cup and up, a sector of the market that is largely ignored.

Shona tells our Heavy Chef community why it's important that your crowdfunding purpose resonates with your market.

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