Five years ago, Gareth Cliff ventured into relatively unknown territory with CliffCentral, one of the first few podcast platforms to hit the South African media sector. Today, podcasting is one of the best ways for a business to tell a story and engage and educate its audience, and CliffCentral has evolved beyond an online audio platform. Gareth Cliff talks about how it's become a content hub, and how content provides the biggest opportunity for brands to elevate above the noise.
Speaking at the ‘The Media Mavens’ Inspire Session, a collaboration with Discovery Insure, Gareth Cliff spoke to the Heavy Chef community about adding content strategy to his business model and what the future holds for podcasting.
"Everyone is now in the media business. Because of social media, everyone is now expected to deliver content."
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