Articles

How To Double Sales Conversions From Your Newsletters.

How To Double Sales Conversions From Your Newsletters.

You’ve been sending amazing content to your newsletter subscribers for weeks and it’s time to hit them with the sales pitch of your product or service. You craft the perfectly written newsletter with only one call to action and hit send and a few sales trickle in. You’ve hit the jackpot! Or so you thought. How about I tell you the one thing that is going to help you double those sales? It’s sitting right in your newsletter stats that you’ve without a doubt seen, but never knew what it meant.

How To Tackle The Challenges Of A Growing Business And Turn Them Into Opportunities

How To Tackle The Challenges Of A Growing Business And Turn Them Into Opportunities

Operations whizz and Heavy Chef contributing author, Robin Hook shares his views on how a growing business can turn challenges into opportunities. Robin has over a decade of experience working with both top flight companies and scrappy startups getting their operations in order. Click to read some of the most common high-level challenges, the opportunities they present and ways that they can be addressed.   

How To Manage Your Money Like A F&cking Grownup

How To Manage Your Money Like A F&cking Grownup

Sam Beckbessinger used to bury her head in the sand hoping her finances would just work out by themselves. She had also hoped for someone to demystify the subject and explain plainly how to manage money. Now she wrote that book she wish she had had in her 20s: a how-to book on managing your finances entitled How to Manage Your Money Like a Fucking Grownup (Jonathan Ball, February 2018). Fred Roed caught up with Sam recently to learn more about the Sam and the book.

How Insurtech Is Transforming A Staid South African Insurance Industry

How Insurtech Is Transforming A Staid South African Insurance Industry

Dominique Collett, Head of AlphaCode, shares her views on the changing insurance market, in particular on insurtech, one of the hottest trends right now in South African fintech. The insurance industry is adopting a more proactive approach toward innovation and technological advancements, read on to find out how South Africa is tracking this trend.

The Social Entrepreneur Business That Is Changing Coding Education In Africa

The Social Entrepreneur Business That Is Changing Coding Education In Africa

In anticipation of the May 3rd event, Heavy Chef founder Fred Roed caught up with We Think Code_ co-founder and MD Arlene Mulder to ask her about the coding education in South Africa. This is just a glimpse of what we will learn from this brilliant businesswoman about building a tech business in South Africa.

How The Blockchain Can Restore Trust In The Ad Supply Chain

How The Blockchain Can Restore Trust In The Ad Supply Chain

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Many of us can identify with this well-known lament from John Wanamaker, a pioneer of marketing. He said it almost 100 years ago, but it’s still painfully applicable today. Advertising has become unimaginably complex over the years. There are now so many intermediaries in the supply chain – including programmatic advertisers and ad tech companies – that fraud is increasingly difficult to keep at bay. Read how Blockchain might be able to save the day.

New Conference In JHB: DroneCon Reveals How Drones Are Changing The Way We Gather Information

New Conference In JHB: DroneCon Reveals How Drones Are Changing The Way We Gather Information

Heavy Chef's CEO Fred Roed spoke to Sean Reitz, serial entrepreneur, drone fanatic and co-founder of DroneCon, to find out about the upcoming conference, what it's all about and why we should be excited about it. Sean was also a panelist at last year's Heavy Chef event focusing on Drone Tech (excerpt: "I'm in the most exciting field in the world") and he's the CEO at United Drone Holdings. It's safe to say that Sean knows a thing or two about drones. 

Vlogging (Part 3 of 3): Syndicating Your Vlog - How To Get Your Vlog To A Mass Audience 

Vlogging (Part 3 of 3): Syndicating Your Vlog - How To Get Your Vlog To A Mass Audience 

Heavy Chef's very own Video Anchor, Caley van der Kolk, continues with her very meta series of articles documenting her lessons as she creates Heavy Chef's online video channel, entitled Raw. This follows her first article, last month, where Caley outlines the preparation required in starting a vlog - and the second article focusing on the equipment you'll need to vlog. Now, Caley turns her lens (geddit?) on syndicating your vlog and how to gain followers. 

TV Personality Turned YouTube Entrepreneur Danilo Acquisto Reveals Why Online Video Is Killing Traditional Broadcasting

TV Personality Turned YouTube Entrepreneur Danilo Acquisto Reveals Why Online Video Is Killing Traditional Broadcasting

Danilo Acquisto is the CEO of Special Effects Media South Africa, the only official YouTube partner in the country. He started his media career when he became one of the three inaugural winners of SABC’s Presenter Search. Today, he’s a presenter on Afternoon Express on SABC3 with Jeannie D and Bonnie Mbuli. Fred Roed managed to catch up with Danilo in between appointments in this young dynamo's crazy-busy schedule to find out more about the Online Video Revolution. 
 

How To Optimise Your Online Store To Become Profitable

How To Optimise Your Online Store To Become Profitable

So you’ve set up your online store and it’s been running for a while. Sales are up and so is your confidence to run this mothership. You may be thinking lately that you’re ready to optimise your online store to increase sales and create a better experience for your customers. Fear not, here are some easy tweaks you can make and some things to think about to get the most out of your online store.

Vlogging (Part 2 of 3): The Filming Process - Filming, The Equipment I Used, Post-Production

Vlogging (Part 2 of 3): The Filming Process - Filming, The Equipment I Used, Post-Production

Heavy Chef content manager and show host, Caley van der Kolk, outlines 4 essential points in the filming process in creating online video content. This is the second of three articles (read the first article in the series here). We'd love to hear your feedback on these articles - and remember to subscribe to Heavy Chef's YouTube channel here. 

Why Cape Town Is Becoming The Internship Capital Of The World

Why Cape Town Is Becoming The Internship Capital Of The World

Meet Zsofia from Heavy Chef who is behind the the professional placement services business unit at our company. Hear her tell us about her experiences, past and present, and the challenges she's facing in a start-up in South Africa. We're obviously biased but we're super stoked to present this incredibly hardworking lady to you. Read on to learn more about her.

Meet The Real Life Winston Wolfe

Meet The Real Life Winston Wolfe

Heavy Chef CEO, Fred Roed talked to Robin Hook from Flusso Consulting on his new venture in launching a consulting firm, on how staying operationally innovative helps businesses thrive in today's fast-paced climate and about his true passion for solving problems. Meet Robin, a real life Mr Wolf.

Vlogging (Part 1c of 3): 5 Points To Consider In Preparing To Vlog

Vlogging (Part 1c of 3): 5 Points To Consider In Preparing To Vlog

Our intrepid Show Host, Ms Caley van der Kolk, has been travelling the world over the past few months meeting some of the world's most influential people. Armed with a Canon E700 and a Huawei Mate 10 Pro, Caley has been capturing footage of the interactions she's had - and now sharing it on the Heavy Chef channel 'Raw'. In the midst of all this travelling, Caley has written a three part series about her thoughts on Vlogging. Is this a good idea for your personal brand? Is this something your company should consider? Read Caley's article here.  

How This Entrepreneur Pivoted From Liquor Industry Veteran To Getting People Home Safe At Night

How This Entrepreneur Pivoted From Liquor Industry Veteran To Getting People Home Safe At Night

Heavy Chef CEO, Fred Roed talks to Joffy Senekal, the entrepreneur behind 1 For The Road. Joffy spent over 20 years in the liquor industry working with the world's best-known brands, He then took a decision in 2010 to leave it all behind to start 1 For The Road, a project close to his heart after having spent decades at networking events where alcohol was on tap and available in abundance to everyone in attendance.

Township Art Entrepreneur Reveals How To Find Business Opportunities In The Midst Of The Biggest Challenges

Township Art Entrepreneur Reveals How To Find Business Opportunities In The Midst Of The Biggest Challenges

Heavy Chef spoke to Abongile Salli, an art entrepreneur who aims to uplift the township creative community by identifying latent artistic talent and finding a home for their work in African hotels and restaurants. Abongile Salli is 24yrs old, born and bred in Cape Town and complimented his grade 12 in Thandokhulu High School by graduating from Cape Peninsula University of Technology, majoring in Sport Management. Abongile has faced down significant hardship to get his business off the ground - and he shares the lessons that he has learned along the way. 

Now Boarding Digital's Head Of User-Experience Discloses Why Your Product Should Not Be A 'Side Project'

Now Boarding Digital's Head Of User-Experience Discloses Why Your Product Should Not Be A 'Side Project'

Heavy Chef's CEO Fred Roed spoke to Jacques Oberholzer, co-founder and head of User Experience at Now Boarding Digital. He is currently based in Zurich, Switzerland, where he is involved in digital projects for the European market. Fred asked him about the key to great product design, remote working and how big corporates have come around to understanding the power of great User-Experience (UX). 

The Number One Trait Of Successful Entrepreneurs According To Google Venture’s Joe Kraus

The Number One Trait Of Successful Entrepreneurs According To Google Venture’s Joe Kraus

Heavy Chef is in San Francisco to investigate what makes this iconic disruptive city tick, and bring back some of the learnings to Cape Town. Joe Kraus, in the second talk of the first day of Startup Grind’s packed event, confirmed that we entrepreneurs are not, uh, normal.

How To Start A Kickass Online Business (Part 3 of 3): Marketing Your E-commerce Store

How To Start A Kickass Online Business (Part 3 of 3): Marketing Your E-commerce Store

You've done your research, you've set up your shop, now it's time to learn about digital marketing. This can seem overwhelming at first but don't get discouraged: concentrate on the basics, adapt a few strategies at a time, continue to learn and experiment and watch your business grow!