Media

How The Blockchain Can Restore Trust In The Ad Supply Chain

How The Blockchain Can Restore Trust In The Ad Supply Chain

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Many of us can identify with this well-known lament from John Wanamaker, a pioneer of marketing. He said it almost 100 years ago, but it’s still painfully applicable today. Advertising has become unimaginably complex over the years. There are now so many intermediaries in the supply chain – including programmatic advertisers and ad tech companies – that fraud is increasingly difficult to keep at bay. Read how Blockchain might be able to save the day.

Danilo Acquisto: How Digital Video Content Is Irrevocably Disrupting Traditional Media

Danilo Acquisto: How Digital Video Content Is Irrevocably Disrupting Traditional Media

Danilo Acquisto took the Heavy Chef stage by storm in Cape Town and fired up the Heavy Chef audience with his passion for digital video content. Despite being a major name in traditional media, Danilo considers himself a YouTube evangelist. Click to listen to him talk about the advantages and possibilities video content creation delivers as part of the marketing strategy of today’s businesses, be that startups, growing brands, big corporates, influencers, creatives and even brick-and-mortar stores.

Moyin Oloruntoba: How I Found My First 10k Followers On My African Entertainment YouTube Channel

Moyin Oloruntoba: How I Found My First 10k Followers On My African Entertainment YouTube Channel

Meet Moyin Oloruntoba, Nigerian-born, Cape Town based YouTuber. She’s smart, funny, elegant and you wish she was your close friend to inspire and motivate you in your own business endeavors. Watch Moyin talk on the Heavy Chef stage in April 2018 where she gave an account of her career and how she ended up singlehandedly building her remarkable ‘The A1’ entertainment channel focusing specifically on the South African market.

Event Report: The Online Video Revolution

Event Report: The Online Video Revolution

Heavy Chef hosted two highly anticipated events this month, focusing on the online video revolution and welcoming on stage radio and TV presenter - and YouTube aficionado - Danilo Acquisto, along with a host of up-and-coming South African YouTube superstars to explain why we should be excited about the opportunities digital video content offers us.

TV Personality Turned YouTube Entrepreneur Danilo Acquisto Reveals Why Online Video Is Killing Traditional Broadcasting

TV Personality Turned YouTube Entrepreneur Danilo Acquisto Reveals Why Online Video Is Killing Traditional Broadcasting

Danilo Acquisto is the CEO of Special Effects Media South Africa, the only official YouTube partner in the country. He started his media career when he became one of the three inaugural winners of SABC’s Presenter Search. Today, he’s a presenter on Afternoon Express on SABC3 with Jeannie D and Bonnie Mbuli. Fred Roed managed to catch up with Danilo in between appointments in this young dynamo's crazy-busy schedule to find out more about the Online Video Revolution. 
 

Event Report: The Power Of Online Influence

Event Report: The Power Of Online Influence

Levels of interest were exceptionally high at this month's Heavy Chef events. No wonder, the topic was something we are all just learning to decipher and comprehend: the power of online influence. Speakers on stage revealed the latest findings and insights on influencer marketing, a tool that is definitely here to stay. 

Vlogging (Part 2 of 3): The Filming Process - Filming, The Equipment I Used, Post-Production

Vlogging (Part 2 of 3): The Filming Process - Filming, The Equipment I Used, Post-Production

Heavy Chef content manager and show host, Caley van der Kolk, outlines 4 essential points in the filming process in creating online video content. This is the second of three articles (read the first article in the series here). We'd love to hear your feedback on these articles - and remember to subscribe to Heavy Chef's YouTube channel here. 

Vlogging (Part 1c of 3): 5 Points To Consider In Preparing To Vlog

Vlogging (Part 1c of 3): 5 Points To Consider In Preparing To Vlog

Our intrepid Show Host, Ms Caley van der Kolk, has been travelling the world over the past few months meeting some of the world's most influential people. Armed with a Canon E700 and a Huawei Mate 10 Pro, Caley has been capturing footage of the interactions she's had - and now sharing it on the Heavy Chef channel 'Raw'. In the midst of all this travelling, Caley has written a three part series about her thoughts on Vlogging. Is this a good idea for your personal brand? Is this something your company should consider? Read Caley's article here.