Absa

The Big Bad ABSA Brand Shambles

The Big Bad ABSA Brand Shambles

ABSA or Absa has had a long, long-awaited rebrand. The first one was an unloved baby in the first place, but they had the constraints of lumping together a ragtag group of irrelevant Apartheid era banks so they were given a pass. The original rebrand was lead by the pioneering brand master Anthony Swart. So what have they done now? According to Wunderbrand founder, Nick Kuhne, a really badly rolled out rebrand where they spent all their money on a bunch of dubiously licensed drones leaving nothing left over to spend on the brand rollout.