Last week Heavy Chef hosted a duo of events in Johannesburg and Cape Town, based on the state of the nation’s ‘Online Retail’ sector. On Wednesday evening, the event was held at Workshop17 in Sandton, headlined by Arthur Goldstuck, Managing Director of World Wide Worx and Brad Elliot, Founder and CEO of Platinum Seed, joined by Ally Khan Pretorius, GM of Uber Eats. On Thursday evening, in Cape Town at Workshop17, Waterfront, the final presentation was given by Andrew Smith, CEO of Yuppiechef.
Online Retail in SA 2018 sees World Wide Worx, Visa and Platinum Seed partner to deliver groundbreaking insights on local digital shopping, and shoppers. This groundbreaking report will be revealed for the first time at a Heavy Chef event at Workshop17 in Johannesburg, 31st October, and at Workshop17 in Cape Town, 1st November.
Levels of interest were exceptionally high at this month's Heavy Chef events. No wonder, the topic was something we are all just learning to decipher and comprehend: the power of online influence. Speakers on stage revealed the latest findings and insights on influencer marketing, a tool that is definitely here to stay.
A new research conducted by World Wide Worx with Continuon on the social audiences of 50 South African brands on three major social networks disrupts almost everything brands and marketers think they know about influencer marketing. The Power of Brand Influencers analyses the interactions and relationships that 50 top brands enjoy with local social audiences and redefines how social marketing should be done.