Our venerable CEO is someone who knows a thing or two about digital economy. Fred Roed is the CEO of Heavy Chef and Co-founder of iconic South African digital transformation agency WWC. He is the recipient of “Biggest Contributor To The Digital Industry” award by the IAB. Fast Company named Roed as one of the top 100 most creative people in business. In October 2017, he gave a funny, thought-provoking presentation on the single lesson we can take into the next Industrial Revolution... by looking back in history at particular lessons and stories from the first industrial revolutions.