Levels of interest were exceptionally high at this month's Heavy Chef events. No wonder, the topic was something we are all just learning to decipher and comprehend: the power of online influence. Speakers on stage revealed the latest findings and insights on influencer marketing, a tool that is definitely here to stay.
A new research conducted by World Wide Worx with Continuon on the social audiences of 50 South African brands on three major social networks disrupts almost everything brands and marketers think they know about influencer marketing. The Power of Brand Influencers analyses the interactions and relationships that 50 top brands enjoy with local social audiences and redefines how social marketing should be done.