If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology age.
This week on the HealthyBusiness show, the conversation goes to sales. Can anyone be in sales? What are the differences between B2B and B2C sales processes? Fred Roed chats to two seasoned sales professionals, Sean Raymond who is the founder of The Sales Department and Claire van Wyk, a certified financial consultant. Answering some tough questions, they share experiences and tips on how to be successful in sales as an individual and as a business.
Keet van Zyl, co-founder of Knife Capital, and Dov Girnun, founder and CEO of Merchant Capital, talk about the exciting environment that entrepreneurs find themselves in. In conversation with Fred Roed, they delve into the different aspects that funders of initial capital and funders for growth would look at to invest in a business. Get their top tips to guide your thinking around funding and gather some pearls of wisdom on how to make sure your business stands out in a crowd of attractive investments.
Having the right partners with the right resources can make all the difference to your business. What are some of the secret ingredients to solid business relationships? For this week’s guests, Mike Anderson, CEO of National Small Business Chamber, and Jos Dirkx, an international consultant and entrepreneur, learning to listen is an important skill in partnerships. Fred Roed speaks to these seasoned entrepreneurs about their personal experiences and the main attributes in attracting lasting business partnerships.
In developed nations, the SME sector contributes around 90% to employment, while in South Africa it sits around 50%. Endeavor South Africa, a not-for-profit organisation, has dedicated years to mentoring high-impact entrepreneurs and knows just what SA businesses need to take off. Catherine Townshend, former MD of Endeavor South Africa, speaks to Fred Roed about the importance of good, high-quality mentorship, support providers focused on SME development and the different life cycles of a business. “Do your homework, know your blind spots, and get the right support to navigate your business through each life cycle.”
SA’s challenges are a breeding ground for innovative opportunities, says SweepSouth CEO, Aisha Pandor. Hear about the SweepSouth growth from an idea created by need to a start-up sensation that is the first on the continent to bring technology to home-cleaning services. Aisha talks to Heavy Chef CEO Fred Roed about changing careers, the challenges and the satisfaction of owning your own business, and her vision to address societal needs while running a thriving business.
What mindset does it take to ‘make it’ in business? Is work-life balance a myth? What turns great employees disloyal, and how damaging is burnout really? Open your mind as Fred Roed speaks to Marc Rogatschnig, an organisational psychologist, about the psychological dynamics of leading a business and the personal attributes and awareness that can set you apart in a competitive environment.
Fred Roed is the CEO of Heavy Chef, and in this video from an event at the Mitre Theatre at Bishops College, Rondebosch Cape Town, he talks about the purpose and meaning behind Heavy Chef, the organisation he founded as a business after selling his digital agency World Wide Creative in 2013. In this video, Roed talks about the foundation of the idea behind Heavy Chef, the origin story, and how it evolved from being a central philosophy at his previous company to being a central tenet of a fast growing education platform.
Recently, the founder of socially-conscious design agency Creative Seed, Lee Rael and his team launched SeedPod, a podcast seeking to unearth the impactive, socially relevant entrepreneurs in South Africa and beyond. Last week, Lee interviewed Heavy Chef founder Fred Roed to chat about failure, success, the entrepreneurial challenges in South Africa and Fred’s new venture.
The Business Book Club was founded in April 2017 by Jacques Velleman. The next author to be interviewed in Cape Town is Heavy Chef’s very own CEO, Fred Roed, on November 7th at the Centre For The Book, in Gardens. Fred flipped the roles on Jacques by catching up with him for a few questions, prior to the interview on the 7th.
It is with great excitement and anticipation that the Heavy Chef team announces the launch of its first book on May 24 in Cape Town. The Heavy Chef Guide To Starting A Business In South Africa is the first in a series of guidebooks written by Heavy Chefs in the entrepreneur community. To celebrate the book launch, each audience member who attends the event at Workshop17 in V&A Waterfront will be given a signed copy of the book.
Our venerable CEO is someone who knows a thing or two about digital economy. Fred Roed is the CEO of Heavy Chef and Co-founder of iconic South African digital transformation agency WWC. He is the recipient of “Biggest Contributor To The Digital Industry” award by the IAB. Fast Company named Roed as one of the top 100 most creative people in business. In October 2017, he gave a funny, thought-provoking presentation on the single lesson we can take into the next Industrial Revolution... by looking back in history at particular lessons and stories from the first industrial revolutions.