UI / UX design whizz Jacques Oberholzer, co-founder of boutique design firm Now Boarding, has worked with some of the most widely-used apps and websites in the world. With clients such as Property24, Standard Bank, Gyft and fintech companies across Europe, Jacques knows a thing or two about bringing a concept to reality. In this insightful talk, Jacques shares his philosophy around standing out in a crowed marketplace.
Zsuzsa Kandra, Business Development Manager at Heavy Chef, spoke to design aficionado Jacques Oberholzer, on data, story-telling, instinct, brand, secret ingredients and how design has evolved over the year. Jacques, who runs the Switzerland branch of boutique UI/UX design agency, Now Boarding, will be in South Africa for a week to reveal some of his recipes around MVP and app design in a series of learning experiences exclusive to Heavy Chef.
The idea behind building an MVP is to learn what customers truly need by asking for feedback at each product development phase. Many projects fail because they want to deliver a product when it is fully developed and enter the market with a bang. Click on to read some ideas worth considering when thinking about product development and building the minimum feature set of your product.