Podcasting seems to be the new Facebook but for audio. These days everyone has a channel with a cute profile pic and gets to talk into the microphone about anything that's on their minds. False! It is much more sophisticated than that statement, and we learn Who, What, Where and Why in this article.
Danilo Acquisto took the Heavy Chef stage by storm in Cape Town and fired up the Heavy Chef audience with his passion for digital video content. Despite being a major name in traditional media, Danilo considers himself a YouTube evangelist. Click to listen to him talk about the advantages and possibilities video content creation delivers as part of the marketing strategy of today’s businesses, be that startups, growing brands, big corporates, influencers, creatives and even brick-and-mortar stores.
In 2014, water activist Mina Guli did something extraordinary. She ran 40 marathons in 40 days, tracing the world's greatest rivers - and initiating one of the digital industry's most iconic influencer campaigns to boot. At the time, Heleen Mills was tasked by African education / advisory firm Treeshake to project manage the social media component of Mina's quest. On the Heavy Chef stage, Heleen manages to capture the essence of the task in a heart-warming, funny and essential presentation.
Our intrepid Show Host, Ms Caley van der Kolk, has been travelling the world over the past few months meeting some of the world's most influential people. Armed with a Canon E700 and a Huawei Mate 10 Pro, Caley has been capturing footage of the interactions she's had - and now sharing it on the Heavy Chef channel 'Raw'. In the midst of all this travelling, Caley has written a three part series about her thoughts on Vlogging. Is this a good idea for your personal brand? Is this something your company should consider? Read Caley's article here.