Podcasting seems to be the new Facebook but for audio. These days everyone has a channel with a cute profile pic and gets to talk into the microphone about anything that's on their minds. False! It is much more sophisticated than that statement, and we learn Who, What, Where and Why in this article.
In 2014, water activist Mina Guli did something extraordinary. She ran 40 marathons in 40 days, tracing the world's greatest rivers - and initiating one of the digital industry's most iconic influencer campaigns to boot. At the time, Heleen Mills was tasked by African education / advisory firm Treeshake to project manage the social media component of Mina's quest. On the Heavy Chef stage, Heleen manages to capture the essence of the task in a heart-warming, funny and essential presentation.
Levels of interest were exceptionally high at this month's Heavy Chef events. No wonder, the topic was something we are all just learning to decipher and comprehend: the power of online influence. Speakers on stage revealed the latest findings and insights on influencer marketing, a tool that is definitely here to stay.
Mike Sharman, founder of marketing communications agency Retroviral, is a seasoned serial entrepreneur. Sharman recently added the moniker 'best selling author' to his resume, after his debut book "The Best Dick" flew to the Top 10 at book outlets across the country. Prior to Sharman's MC gig at Heavy Chef's end of year celebration event, Heavy Chef CEO Fred Roed interrogated him on his comedic career and how it helped him to become an award-winning entrepreneur and writer.
Jørn Lyseggen is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000 and built it to be worth over $ 200 millio. Built on the notion of "Outside Insight", Meltwater is now a global leader in B2B online media intelligence, with over 60 offices across six continents.