Treeshake

Heleen Mills: How A Social Influencer Campaign Reached 1 Billion People

Heleen Mills: How A Social Influencer Campaign Reached 1 Billion People

In 2014, water activist Mina Guli did something extraordinary. She ran 40 marathons in 40 days, tracing the world's greatest rivers - and initiating one of the digital industry's most iconic influencer campaigns to boot. At the time, Heleen Mills was tasked by African education / advisory firm Treeshake to project manage the social media component of Mina's quest. On the Heavy Chef stage, Heleen manages to capture the essence of the task in a heart-warming, funny and essential presentation.