She’s coined a (much needed!) new word to define a special breed of woman. For advertising legend Sizakele Marutlulle, a ’Fentreprenuer’ is a woman who is clear about the gift they bring to the world. A woman who is focused on her growth and that of her community. She is gritty, generous and committed to being great at what she does. Sounds like the HC community of women, doesn’t it?
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Many of us can identify with this well-known lament from John Wanamaker, a pioneer of marketing. He said it almost 100 years ago, but it’s still painfully applicable today. Advertising has become unimaginably complex over the years. There are now so many intermediaries in the supply chain – including programmatic advertisers and ad tech companies – that fraud is increasingly difficult to keep at bay. Read how Blockchain might be able to save the day.