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How A Cape Town FoodTech Entrepreneur Used Lean Startup Methods To Get Into 50 Stores In 8 Months

How A Cape Town FoodTech Entrepreneur Used Lean Startup Methods To Get Into 50 Stores In 8 Months

Yesterday, on Wednesday the 2nd May, we paid a visit to Tastelab HQ, headed up by Wessel Adriaan Pieterse. With a BSC degree in Food Science behind his name, followed by an MBA from UCT GSB, coupled with product design courses in Barcelona (I mean, what’s next Wes?), Secco Infusion is Wessel’s first creation that lives, very neatly beneath the Tastlab Mother Brand. Secco is already in 50 stores in 8 months. We find out how Wessel did it.