Andrew Smith started Yuppiechef with his dear friend Shane Dryden over a decade ago. From selling a handful of products in its first year, it is a now an internationally recognised business that is generating hundreds of millions in turnover. In this action-packed presentation in November 2018, Andrew explains why, in the face of retail doom and gloom, Yuppiechef's decision to launch its retails stores across South Africa was a no-brainer.
“I think the future for most retail is going to be: this is the brand, they are a retail brand, and you can shop on your phone, you can shop on your computer, you can go into the store, or you can phone in. Integration is the retailer’s challenge,” Andrew Smith, CEO, YuppieChef reveals his three big insights for the future of ecommerce.