Platinum Seed founder and CEO Bradley Elliot knows the true value of sparking action. Here, he chats to Heavy Chef's Caley Africa on the tiers of influence and how marketers can leverage these.
Bradley Elliott is the CEO of South African digital marketing agency Platinum Seed, which partnered with Visa and research firm World Wide Worx to create the largest ever Online Retail survey conducted in Africa, focusing on eCommerce. Elliott delivered an inspiring talk, originating in some of the major signals from China’s eCommerce market and then reverting to lessons from African eCommerce trends. Elliott ended his talk with five key takeouts to learn from the African example.
Last week Heavy Chef hosted a duo of events in Johannesburg and Cape Town, based on the state of the nation’s ‘Online Retail’ sector. On Wednesday evening, the event was held at Workshop17 in Sandton, headlined by Arthur Goldstuck, Managing Director of World Wide Worx and Brad Elliot, Founder and CEO of Platinum Seed, joined by Ally Khan Pretorius, GM of Uber Eats. On Thursday evening, in Cape Town at Workshop17, Waterfront, the final presentation was given by Andrew Smith, CEO of Yuppiechef.
Online Retail in SA 2018 sees World Wide Worx, Visa and Platinum Seed partner to deliver groundbreaking insights on local digital shopping, and shoppers. This groundbreaking report will be revealed for the first time at a Heavy Chef event at Workshop17 in Johannesburg, 31st October, and at Workshop17 in Cape Town, 1st November.