Building a business is one of the best ways to achieve financial freedom, fulfillment, and positive impact in the world simultaneously. While the early stages of trying to build your business can be overwhelming, there are some strategies to keep motivated, determined, and on track.
ABSA or Absa has had a long, long-awaited rebrand. The first one was an unloved baby in the first place, but they had the constraints of lumping together a ragtag group of irrelevant Apartheid era banks so they were given a pass. The original rebrand was lead by the pioneering brand master Anthony Swart. So what have they done now? According to Wunderbrand founder, Nick Kuhne, a really badly rolled out rebrand where they spent all their money on a bunch of dubiously licensed drones leaving nothing left over to spend on the brand rollout.