If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology age.
ABSA or Absa has had a long, long-awaited rebrand. The first one was an unloved baby in the first place, but they had the constraints of lumping together a ragtag group of irrelevant Apartheid era banks so they were given a pass. The original rebrand was lead by the pioneering brand master Anthony Swart. So what have they done now? According to Wunderbrand founder, Nick Kuhne, a really badly rolled out rebrand where they spent all their money on a bunch of dubiously licensed drones leaving nothing left over to spend on the brand rollout.