branding

The Healthy Business Podcast #14: Riaad Moosa, Follow Your Passion

The Healthy Business Podcast #14: Riaad Moosa, Follow Your Passion

South African comedian, Riaad Moosa, talks to Fred Roed about leaving a career in medicine for his instinctual drive to pursue stand-up comedy. Riaad shares some laughs with Fred as he talks about how that instinct has now developed into a focused career with the goal of combining both his passions in a powerful way. Riaad shares his approach to his work, to social media and talks about his movie, Material. His latest experience with Netflix also brought about valuable lessons about connecting with people, becoming better at what you do, and scaling your personal brand.

The Healthy Business Podcast #13: Employees, Your Greatest Asset

The Healthy Business Podcast #13: Employees, Your Greatest Asset

Employing the right people is crucial for business success. In this week’s episode, Fred Roed talks to industrial relations and wellness experts about how to take care of your best asset while running your business. Get to know what fosters loyalty, attracts talent and how to create an inclusive culture. As you reach targets, it’s important not to lose focus of the people you employ. The discussion highlights mental wellbeing in the workplace and points out experts to guide you. The lesson? Be sure to make employee wellbeing part of your business goals for greater success.

The Healthy Business Podcast #12 InsureTech And Your Business

The Healthy Business Podcast #12 InsureTech And Your Business

Businesses are prone to all kinds of liabilities, from theft and fire to load shedding and road accidents – but InsureTech can protect your assets, clients, employees and revenue in a worst-case scenario. Fred Roed speaks to Robin Burgess, Technical Manager at Discovery Business Insurance about how sophisticated, granular tech information is being used to reduce business risks and to make tailored insurance a seamless part of your business.

The Healthy Business Podcast #11: Charl Ueckermann, Robocops And Cybercrime

The Healthy Business Podcast #11: Charl Ueckermann, Robocops And Cybercrime

There are five new viruses or pieces of malware set loose on the internet every second of the day. Small businesses are especially vulnerable to cybercrime. Fred Roed chats to Charl Ueckermann, CEO of AVeS Cyber Security, about ‘black hat hackers’ and ‘white hat hackers” and their roles.

The Healthy Business Podcast #10: Emma Sadleir, Protecting Your Brand In The Social Media Age

The Healthy Business Podcast #10: Emma Sadleir, Protecting Your Brand In The Social Media Age

Don’t lose your livelihood over a tweet! This week Fred Roed gets to hear about the many risks of social media as he chats to Emma Sadleir, Africa’s leading social media law expert. They keep the conversation real and Fred even exposes what he terms the “underbelly” of social media. Get all the facts you need from this candid talk, filled with trends among teenagers and real-life examples to protect the reputation of your business in a digital world.

The Healthy Business Podcast #9: Marketing, Building Your Brand With Musa Kalenga

The Healthy Business Podcast #9: Marketing, Building Your Brand With Musa Kalenga

If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology age.

The Big Bad ABSA Brand Shambles

The Big Bad ABSA Brand Shambles

ABSA or Absa has had a long, long-awaited rebrand. The first one was an unloved baby in the first place, but they had the constraints of lumping together a ragtag group of irrelevant Apartheid era banks so they were given a pass. The original rebrand was lead by the pioneering brand master Anthony Swart. So what have they done now? According to Wunderbrand founder, Nick Kuhne, a really badly rolled out rebrand where they spent all their money on a bunch of dubiously licensed drones leaving nothing left over to spend on the brand rollout.