Craig Rodney has had a stellar career to date. He started his own PR agency in the early 2000s and has since worked with some of the biggest brands in the world - including Google. The highlight of Craig's career was launching Google in South Africa in 2006. This amazing feat taught him an absolute truth about trying to influence an audience.
Craig Rodney is in a unique position of being both an influencer and a consultant on influencer strategy. In this interview for the Heavy Chef Show, brought to you by Xero Cloud Accounting, Rodney talks candidly about his doubts and pessimism around this trendy topic and provides some rock-solid advice for anyone aiming to use influencer marketing to grow their brand value.