Arthur Goldstuck is confidently the best-known tech researcher working on the African continent. On the Heavy Chef stage, Arthur unpacked the Visa / World Wide Worx / Platinum Seed eCommerce survey results. On an evening that also featured Yuppiechef's Andrew Smith and Bradley Elliott talking about various aspects of the online retail landscape, Arthur's presentation dove headfirst into the details, gleaning key takeouts and some surprising statistics.
Bradley Elliott is the CEO of South African digital marketing agency Platinum Seed, which partnered with Visa and research firm World Wide Worx to create the largest ever Online Retail survey conducted in Africa, focusing on eCommerce. Elliott delivered an inspiring talk, originating in some of the major signals from China’s eCommerce market and then reverting to lessons from African eCommerce trends. Elliott ended his talk with five key takeouts to learn from the African example.
“I think the future for most retail is going to be: this is the brand, they are a retail brand, and you can shop on your phone, you can shop on your computer, you can go into the store, or you can phone in. Integration is the retailer’s challenge,” Andrew Smith, CEO, YuppieChef reveals his three big insights for the future of ecommerce.