ecommerce awards

Andrew Smith: Why Yuppiechef Moved From Clicks To Bricks

Andrew Smith: Why Yuppiechef Moved From Clicks To Bricks

Andrew Smith started Yuppiechef with his dear friend Shane Dryden over a decade ago. From selling a handful of products in its first year, it is a now an internationally recognised business that is generating hundreds of millions in turnover. In this action-packed presentation in November 2018, Andrew explains why, in the face of retail doom and gloom, Yuppiechef's decision to launch its retails stores across South Africa was a no-brainer.