Heavy Chef, in partnership with Nedgroup Investments and Xero, recently hosted the master of scale, all the way from Silicon Valley, Gabriel Luna-Ostaseski. Gabe has invested in over 30 Silicon Valley companies and was one of the original consultants to Uber in their early days of starting up the business. Gabe founded Modernize, which became one of the fastest growing companies in Silicon Valley, and now heads up Upshift Partners, a Venture Capital firm that invests in high impact startups. In an exclusive masterclass for Heavy Chef community members, Gabe taught us the secrets of scaling a business/project, and it turns out most of us have been doing it wrong the whole time.
If you were able to attend the Heavy Chef ‘Scale’ Masterclass with the legendary Gabriel Luna-Ostaseski on Thursday 6 December, I’m sure you took note of how important storytelling is. Talking to Fred Roed, founder of Heavy Chef, Gabe emphasised on how delivering a compelling narrative leads to successful storytelling, which then leads to sales. Luna-Ostaseski was one of the early consultants at Uber and was instrumental in creating the ‘Uber Rush’ programme, which led to Uber’s legendary growth over a short period of time. Luna-Ostaseski shared 8 core modules/steps that result in a compelling narrative when followed attentively in sequence.