heavy chef show

Why Influencer Strategy Should Be Approached With 'Serious Cynicism'

Why Influencer Strategy Should Be Approached With 'Serious Cynicism'

Craig Rodney is in a unique position of being both an influencer and a consultant on influencer strategy. In this interview for the Heavy Chef Show, brought to you by Xero Cloud Accounting, Rodney talks candidly about his doubts and pessimism around this trendy topic and provides some rock-solid advice for anyone aiming to use influencer marketing to grow their brand value.