influencer marketing

Craig Rodney: The Absolute Truth That Doing Google's Africa Launch Taught Me About PR

Craig Rodney: The Absolute Truth That Doing Google's Africa Launch Taught Me About PR

Craig Rodney has had a stellar career to date. He started his own PR agency in the early 2000s and has since worked with some of the biggest brands in the world - including Google. The highlight of Craig's career was launching Google in South Africa in 2006. This amazing feat taught him an absolute truth about trying to influence an audience.

Mo Flava: What It Really Means To Have 'Influence'

Mo Flava: What It Really Means To Have 'Influence'

Mo Flava is a man of true influence. One of the hardest working celebrities in South Africa, Mo speaks to an audience of millions of people every day. His Morning Drive show on Metro is one of the biggest in the southern hemisphere, and his own social channels are growing like gangbusters. In this Heavy Chef talk, Mo Flava explains what it means to be an influencer and tells the behind-the-scenes story of how he came to be so popular. Spoiler alert: it wasn't easy.

Why Influencer Strategy Should Be Approached With 'Serious Cynicism'

Why Influencer Strategy Should Be Approached With 'Serious Cynicism'

Craig Rodney is in a unique position of being both an influencer and a consultant on influencer strategy. In this interview for the Heavy Chef Show, brought to you by Xero Cloud Accounting, Rodney talks candidly about his doubts and pessimism around this trendy topic and provides some rock-solid advice for anyone aiming to use influencer marketing to grow their brand value.

Mo Flava On How To Be An Influencer And What 'Influence' Really Means

Mo Flava On How To Be An Influencer And What 'Influence' Really Means

Mo Flava is one of the biggest names in the South African communication and entertainment sector. A Metro FM radio host and music DJ, Mo speaks to millions of people through his show and through his own social channels. Mo is a true influencer. Here he speaks to Heavy Chef CEO Fred Roed about the importance of remaining authentic to oneself and the organic path that he’s chosen to take on his journey into influence.

Event Report: The Power Of Online Influence

Event Report: The Power Of Online Influence

Levels of interest were exceptionally high at this month's Heavy Chef events. No wonder, the topic was something we are all just learning to decipher and comprehend: the power of online influence. Speakers on stage revealed the latest findings and insights on influencer marketing, a tool that is definitely here to stay. 

New Survey Reveals Best Social Networks For Mass Market Targeting, Engagement And Rallying Support

New Survey Reveals Best Social Networks For Mass Market Targeting, Engagement And Rallying Support

A new research conducted by World Wide Worx with Continuon on the social audiences of 50 South African brands on three major social networks disrupts almost everything brands and marketers think they know about influencer marketing. The Power of Brand Influencers analyses the interactions and relationships that 50 top brands enjoy with local social audiences and redefines how social marketing should be done.

Alex Van Tonder: Changing From A Blogger To Top SA Influencer

Alex Van Tonder:  Changing From A Blogger To Top SA Influencer

Alex shared her experience of becoming a social media influencer in the digital environment which has only taken shape in relatively recent times. Her novel, This One Time, tells the story of a social media influencer who loses control of the power that this pervasive medium affords its users.