influencers

Craig Rodney: The Absolute Truth That Doing Google's Africa Launch Taught Me About PR

Craig Rodney: The Absolute Truth That Doing Google's Africa Launch Taught Me About PR

Craig Rodney has had a stellar career to date. He started his own PR agency in the early 2000s and has since worked with some of the biggest brands in the world - including Google. The highlight of Craig's career was launching Google in South Africa in 2006. This amazing feat taught him an absolute truth about trying to influence an audience.

Why Influencer Strategy Should Be Approached With 'Serious Cynicism'

Why Influencer Strategy Should Be Approached With 'Serious Cynicism'

Craig Rodney is in a unique position of being both an influencer and a consultant on influencer strategy. In this interview for the Heavy Chef Show, brought to you by Xero Cloud Accounting, Rodney talks candidly about his doubts and pessimism around this trendy topic and provides some rock-solid advice for anyone aiming to use influencer marketing to grow their brand value.

Mo Flava On How To Be An Influencer And What 'Influence' Really Means

Mo Flava On How To Be An Influencer And What 'Influence' Really Means

Mo Flava is one of the biggest names in the South African communication and entertainment sector. A Metro FM radio host and music DJ, Mo speaks to millions of people through his show and through his own social channels. Mo is a true influencer. Here he speaks to Heavy Chef CEO Fred Roed about the importance of remaining authentic to oneself and the organic path that he’s chosen to take on his journey into influence.

The Massive Media Opportunity Right Beneath Your Nose

The Massive Media Opportunity Right Beneath Your Nose

There isn’t a business owner or HR manager who doesn’t get cold sweats just thinking about what their employees do, say, and share on social media. The scale of the business risk is tough to stomach, but there’s a golden marketing opportunity just waiting to be unlocked.

Alex Van Tonder: Changing From A Blogger To Top SA Influencer

Alex Van Tonder:  Changing From A Blogger To Top SA Influencer

Alex shared her experience of becoming a social media influencer in the digital environment which has only taken shape in relatively recent times. Her novel, This One Time, tells the story of a social media influencer who loses control of the power that this pervasive medium affords its users.