So you’ve set up your online store and it’s been running for a while. Sales are up and so is your confidence to run this mothership. You may be thinking lately that you’re ready to optimise your online store to increase sales and create a better experience for your customers. Fear not, here are some easy tweaks you can make and some things to think about to get the most out of your online store.
In Part 1 of this series, we gave you some things to consider before you start your online business store. In Part 2, it’s time to get down to the nitty gritty of actually setting up your store. Believe it or not, setting it up is actually the quick part. Just thank your lucky stars it’s 2018 and the tools are at your fingertips.
Ecommerce in South Africa has reached the 1% mark of total retail spend in the country. That may seem small, but it’s actually a huge deal. Ecommerce and starting an online business is growing at a rapid rate in South Africa so naturally, everyone wants a piece of the ecommerce pie. Together with our long term supporter, payments company Payfast, Heavy Chef presents a three part series on online business in South Africa. Ecommerce is no longer a fledgling niche within the business sector on the African continent. It is the domain of big businesses and small startups alike.
In this seminal talk from 2009, serial entrepreneur Vinny Lingham, one of South Africa's best business personalities, took to the Heavy Chef stage to share his views on how to raise funds for an online business. Vinny relates his story of the website building business Yola.com and how he generated the startup capital to make the venture one of the fastest growing in its category.