plantify

Quirky New Cape Town Startup Delivers Instagram-ready Plants In Real Life

Quirky New Cape Town Startup Delivers Instagram-ready Plants In Real Life

Plantify is South Africa’s first "Urban Plantery" - a term the startup made up to distinguish themselves from a Garden Centre or Nursery. Plantify’s value-add is that they offer Instagram-worthy plants, delivered to your door, while making the pot-matching process easy. Heavy Chef spoke to founder Andreas Keller about how the business was conceptualised and the lessons he’s learning along the way.