Five years ago, Gareth Cliff ventured into relatively unknown territory with CliffCentral, one of the first few podcast platforms to hit the South African media sector. Today, podcasting is one of the best ways for a business to tell a story and engage and educate its audience, and CliffCentral has evolved beyond an online audio platform. Gareth Cliff talks about how it's become a content hub, and how content provides the biggest opportunity for brands to elevate above the noise.
Cliff Central is now five years into pioneering the South African podcasting market with its platform, which Gareth Cliff calls a 'content hub'. Cliff reveals what business journey has been like, looking back upon his plucky startup and reveals his view on what's around the corner for the format. In this punchy interview, Cliff talks to Heavy Chef CEO Fred Roed on his business journey in podcasting.