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Bradley Elliott: The Five Major Trends That Are Sweeping African eCommerce

Bradley Elliott: The Five Major Trends That Are Sweeping African eCommerce

Bradley Elliott is the CEO of South African digital marketing agency Platinum Seed, which partnered with Visa and research firm World Wide Worx to create the largest ever Online Retail survey conducted in Africa, focusing on eCommerce. Elliott delivered an inspiring talk, originating in some of the major signals from China’s eCommerce market and then reverting to lessons from African eCommerce trends. Elliott ended his talk with five key takeouts to learn from the African example.