responsible drinking

How This Entrepreneur Pivoted From Liquor Industry Veteran To Getting People Home Safe At Night

How This Entrepreneur Pivoted From Liquor Industry Veteran To Getting People Home Safe At Night

Heavy Chef CEO, Fred Roed talks to Joffy Senekal, the entrepreneur behind 1 For The Road. Joffy spent over 20 years in the liquor industry working with the world's best-known brands, He then took a decision in 2010 to leave it all behind to start 1 For The Road, a project close to his heart after having spent decades at networking events where alcohol was on tap and available in abundance to everyone in attendance.