You’ve been sending amazing content to your newsletter subscribers for weeks and it’s time to hit them with the sales pitch of your product or service. You craft the perfectly written newsletter with only one call to action and hit send and a few sales trickle in. You’ve hit the jackpot! Or so you thought. How about I tell you the one thing that is going to help you double those sales? It’s sitting right in your newsletter stats that you’ve without a doubt seen, but never knew what it meant.