If you have a small business and don’t have much to spend on marketing, how do you build a brand in an impactful way? Market research maestro and experienced entrepreneur, Musa Kalenga, started his first business at the age of 19. Hear what inspired him as he talks to Fred Roed about building a business and personal brand. A seasoned researcher, Musa believes your sales and research need to happen simultaneously. He shares how to do that and how to change your focus in marketing for services and marketing for goods. Listen as Fred and Musa share a laugh in between contemplating the future of marketing for a new generation living in a technology age.
This week on the HealthyBusiness show, the conversation goes to sales. Can anyone be in sales? What are the differences between B2B and B2C sales processes? Fred Roed chats to two seasoned sales professionals, Sean Raymond who is the founder of The Sales Department and Claire van Wyk, a certified financial consultant. Answering some tough questions, they share experiences and tips on how to be successful in sales as an individual and as a business.
You’ve been sending amazing content to your newsletter subscribers for weeks and it’s time to hit them with the sales pitch of your product or service. You craft the perfectly written newsletter with only one call to action and hit send and a few sales trickle in. You’ve hit the jackpot! Or so you thought. How about I tell you the one thing that is going to help you double those sales? It’s sitting right in your newsletter stats that you’ve without a doubt seen, but never knew what it meant.