social influencer startegy

Heleen Mills: How A Social Influencer Campaign Reached 1 Billion People

Heleen Mills: How A Social Influencer Campaign Reached 1 Billion People

In 2014, water activist Mina Guli did something extraordinary. She ran 40 marathons in 40 days, tracing the world's greatest rivers - and initiating one of the digital industry's most iconic influencer campaigns to boot. At the time, Heleen Mills was tasked by African education / advisory firm Treeshake to project manage the social media component of Mina's quest. On the Heavy Chef stage, Heleen manages to capture the essence of the task in a heart-warming, funny and essential presentation. 

Event Report: The Power Of Online Influence

Event Report: The Power Of Online Influence

Levels of interest were exceptionally high at this month's Heavy Chef events. No wonder, the topic was something we are all just learning to decipher and comprehend: the power of online influence. Speakers on stage revealed the latest findings and insights on influencer marketing, a tool that is definitely here to stay.