why

Why Do People Do What They Do? Why Do People Buy What They Buy?

Why Do People Do What They Do? Why Do People Buy What They Buy?

Regular contributor Pierre du Plessis asks the timeless question: why do people do the things that they do. Referencing a study of consumers conducted in the late nineties, Pierre uncovers the startling realisation: we know what people do, but we don’t know why they do it. Pierre offers an alternative solution to building a strong audience, a powerful brand, and a great business.