Having worked in advertising, marketing and PR before getting into radio and television, Pearl Shongwe offers a unique glimpse into what happens on both ends of the influencer spectrum. She spoke to the Heavy Chef community at The Influencers 'Inspire' session about some of the things she’s observed and experienced as a media rising star and a woman of influence.
Verity Price is a multi-talented creative extraordinaire. In what seems like a previous lifetime, Verity was the first singer-songwriter in South Africa to conduct a crowdfunding campaign - way back in 2007 - to generate income for her upcoming album, and circumvent the big record labels. Verity's story is riveting, and the lessons she gleaned from the experience are timeless.
Craig Rodney has had a stellar career to date. He started his own PR agency in the early 2000s and has since worked with some of the biggest brands in the world - including Google. The highlight of Craig's career was launching Google in South Africa in 2006. This amazing feat taught him an absolute truth about trying to influence an audience.
Mo Flava is a man of true influence. One of the hardest working celebrities in South Africa, Mo speaks to an audience of millions of people every day. His Morning Drive show on Metro is one of the biggest in the southern hemisphere, and his own social channels are growing like gangbusters. In this Heavy Chef talk, Mo Flava explains what it means to be an influencer and tells the behind-the-scenes story of how he came to be so popular. Spoiler alert: it wasn't easy.
Craig Rodney is in a unique position of being both an influencer and a consultant on influencer strategy. In this interview for the Heavy Chef Show, brought to you by Xero Cloud Accounting, Rodney talks candidly about his doubts and pessimism around this trendy topic and provides some rock-solid advice for anyone aiming to use influencer marketing to grow their brand value.
In September 2019, agent provocateur-in-chief at South Africa's most impactive media publication, Daily Maverick, Richard Poplak, presented an incendiary perspective on news media in Africa. Richard came out swinging, with a gentle jab at Facebook's Ming and then a fierce right hook to the EFF (he asked any EFF supporters in the audience to leave the building). In this talk, Poplak gave a concise overview of Daily Maverick's harrowing journey over the past 10 years, and then explained the new way of doing news media right. Instead of relying on advertising (the old way), Daily Maverick must forge a new, disruptive path.
Five years ago, Gareth Cliff ventured into relatively unknown territory with CliffCentral, one of the first few podcast platforms to hit the South African media sector. Today, podcasting is one of the best ways for a business to tell a story and engage and educate its audience, and CliffCentral has evolved beyond an online audio platform. Gareth Cliff talks about how it's become a content hub, and how content provides the biggest opportunity for brands to elevate above the noise.
Mo Flava is one of the biggest names in the South African communication and entertainment sector. A Metro FM radio host and music DJ, Mo speaks to millions of people through his show and through his own social channels. Mo is a true influencer. Here he speaks to Heavy Chef CEO Fred Roed about the importance of remaining authentic to oneself and the organic path that he’s chosen to take on his journey into influence.
Cliff Central is now five years into pioneering the South African podcasting market with its platform, which Gareth Cliff calls a 'content hub'. Cliff reveals what business journey has been like, looking back upon his plucky startup and reveals his view on what's around the corner for the format. In this punchy interview, Cliff talks to Heavy Chef CEO Fred Roed on his business journey in podcasting.
Heavy Chef anchor Caley Africa talks to the three founders of Veldskoen®, a small South African idea that suddenly hit the viral button when celebrities all around the world are suddenly wearing. In this interview, Nick Dreyer, Ross Zondagh and Nic Latouf unpack the incredible story of how they received funding from Ashton Kutcher and Billionaire investor Mark Cuban, how they're passionate about storytelling, and reveal the opportunity afforded by the mysterious AGOA law, which all African artisans should be taking advantage of.
NOTE: We apologise for the poor sound quality in this edit. We make mistakes sometimes, every now and then. Basically, we’re not perfect. At least not ALL the time.
What kind of education system does Africa need to thrive in the fourth industrial revolution and how do we produce learners who are productive and competitive in the future economy? Rapelang Rabana, Sam Paddock and Lukhanyo Neer provide insights into the pressing matter of education, addressing issues like lack of infrastructure, resources and relevant tools, while offering solutions that fit the African education landscape.
Shona Macdonald is on a crowd-funding journey to raise the money to take her business to the next level while educating others on what crowdfunding entails in the hope of inspiring other entrepreneurs to try the same route. Shona tells our Heavy Chef community why it's important that your crowdfunding purpose resonates with your market.
Respected lawyer and entreprenuer Max Boqwana is the CEO of the Thabo Mbeki Foundation (TMF). Speaking at the Heavy Chef ‘Educators’ Inspire Session, Boqwana emphasised the need for a clear and practical strategy for education on the continent. TMF presented a 200-page report on how the 4th industrial revolution can transform education to former president Thabo Mbeki at the event.
South African Minister of Basic Education Angie Motshekga is a true Heavy Chef. Motshekga has been working in education for most of her life, from lecturing at Wits University to serving as the MEC for Social Services and Education in Gauteng. Motshekga has put her stamp of approval on Thabo Mbeki Foundation's 200-page report on the future of education in South Africa, acknowledging that having a body deal with intellectual engagement is enriching to the education sector in the country.
Discovery Insure CEO Anton Ossip recognises the value in supporting SMEs in a developing country. In order to solve the problem of unemployment and poverty, we need to create jobs - plenty of them. Stimulating the entrepreneur sector is probably the most powerful way we can create jobs right now. Ossip chats to Caley Africa about shared value and supporting entrepreneurship.
Former South African President Thabo Mbeki is a renown intellectual and an authority on the subject of education in Africa. Joining us for the second iteration of the ‘Educators’ Inspire Session, Mr. Mbeki addresses the violence and disorder in South Africa, one of the issues we have to overcome in order to meet the challenge of education and thrive.
Lukhanyo Neer is an entrepreneur who is passionate about Africa's development. He’s been involved with the Thabo Mbeki Foundation since 2009, where he is now the convenor of a working group on preparing South African education for the fourth industrial revolution. Lukhanyo chats to Caley Africa about the working group and what we can expect from the Education Report.
She’s coined a (much needed!) new word to define a special breed of woman. For advertising legend Sizakele Marutlulle, a ’Fentreprenuer’ is a woman who is clear about the gift they bring to the world. A woman who is focused on her growth and that of her community. She is gritty, generous and committed to being great at what she does. Sounds like the HC community of women, doesn’t it?