Jessica Van Der Westhuyzen
Digital Marketing Basics
Jessica Van Der Westhuyzen reveals how entrepreneurs can utilise data to create effective digital marketing strategies.Tuck In
Jessica is the Digital and Performance Marketing Manager at OneDayOnly. She has extensive experience in leading teams and companies in digital strategy, digital transformation and MarTech platforms. Jessica is incredibly skilled at using data and various digital platforms to tell brand stories and create award-winning growth strategies and campaigns. She was 2020's Bookmarks Best Digital Marketer and is the Brand Council lead for the IAB in South Africa.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Led You Into The Frenetic World Of Digital Marketing?
2 - What Is Digital Marketing?
3 - What Problem Is Digital Marketing Solving?
4 - How Do You Believe Online Shopping Is Changing?
5 - What Awesome Digital Marketing Campaigns Have You Really Liked?
6 - Where Should An Entrepreneur Start With Their Digital Marketing?
7 - What Does An Effective Digital Customer Acquisition Strategy Look Like?
8 - What Are Some Of Your Favourite Digital Marketing Tactics To Attract Online Shoppers?
9 - How Can Digital Marketing Work For Small Businesses In An Increasingly Competitive Online Environment?
10 - How Can A Small Business Compete Against Big Brands Online?
About This Recipe
Thanks to the pandemic, we've seen an incremental boom in the adoption of e-commerce by consumers and businesses alike. If you're playing in the online space, a digital strategy that ramps up your presence online and converts to sales should be at the very top of your list. In 10 rich bites, OneDayOnly's Jessica van der Westhuyzen unpacks the building blocks of a successful digital marketing strategy and how it can help grow your business.
What You'll Learn
In this recipe, you will learn from Jessica Van Der Westhuyzen, Digital and Performance Marketing Manager at OneDayOnly, how entrepreneurs can utilise data to create effective digital marketing strategies.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think.Tuck In
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