Katlego Mashishi
Ideas And Identity
The Managing Director at Idea Engineers unpacks the value of a clear well-thought-out branding strategy for your business.
Tuck InKatlego Mashishi is the managing director of Idea Engineers, a leading communications agency. Mashishi's experience includes a decade at Kansai Plascon. Katlego has successfully managed a flagship decorative portfolio, developed the new corporate identity for the Plascon brand, and launched several groundbreaking new brands.
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Was The Transition Like From Corporate To Agency Life?
2 - What Is The Power Of A Great Idea?
3 - Can You Share An Example Where You Feel A Truly Great Idea Was Executed Well?
4 - Why Is It So Important For An Idea To Evoke Emotion?
5 - What Are The Tenets Of A Successful Brand Strategy?
6 - What Makes A Brand Identity Powerful?
7 - How Can An Entrepreneur Create A Successful Brand Identity?
8 - How Can Small Businesses Infuse Brand Identity Into Customer Experience?
9 - What Is The Consequence Of Poor Branding?
10 - What Advice Can You Share To Help Entrepreneurs Bring Their Ideas To Life?
About This Recipe
Ideas are the beginning of everything. Before any product, service or business is actualised, the creative process must happen.
Katlego Mashishi is in the business of ideas. The managing director of Idea Engineers has a lustrous career driving ideas to fruition in the creative sector. With over 17 years worth of experience, she has spent a large part of her working life in professional positions that enable her to use her ideas to add value to the ecosystems around her.
What You'll Learn
Katlego shares knowledge and insights from her considerable leadership experiences at Ideas Engineers and Plascon. Katlego opens up about the new positioning for the Plascon brand and launching several market-share-leading brands. Katlego shares tips for creating a standout brand identity.
Katlego warns against the consequences of not paying attention to your brand identity, as well as provides a sage perspective for entrepreneurs trying to kickstart their world-changing ideas.
Learn
Katlego shares how to identify the correct problems and use creativity to ideate innovative business solutions.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Get Learning
This entrepreneurial micro-course will take you only a few minutes per day (or you can binge the whole thing if you want to). Feel free to skip around and please let us know what you think.
Tuck InDeep Cuts
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