Back to All Events

Jacques Oberholzer: Designing Your Ultimate MVP

  • Workshop17 V&A Waterfront 17 Dock Road Cape Town, WC, 8002 South Africa (map)

Jacques Oberholzer

20180922-HC-Event-Design-Jacques-Pierre-Website6.jpg

It’s your MVP baby. Minimum viable product. It’s the start of the hockey stick. The first step of the marathon. You don’t want to mess that shizz up, believe us. To get it right, HumanWrit.es and Heavy Chef has invited one of our proudest exports, Jacques Oberholzer, to come in and lift the lid on how to make that first iteration of your world-beating product something truly special. Jacques has worked in Silicon Valley with startups like Gyft and Civic, as well as locally with some major online innovators including Property24, Shyft (Standard Bank) and Domestly. Sharing his time between Now Boarding's Cape Town and Zurich offices, he focuses on User Experience Design and being the guy in the room that represents the real users.


About This Masterclass

You want your product to do everything, right? Hit the pause button.

It's easy to get caught up in the features of your product and to end up creating complicated, confusing and expensive user experiences. Jacques will guide us through the process of how to apply logical structure to your idea, and how to filter out unnecessary complexity. The result? A Minimum Viable Product that you can get to market and start learning from.

The masterclass will focus on:

  • Understanding what you're really selling, and to who

  • Identifying your MVP objective

  • Creating simple user journeys

  • Unpacking your feature set, ruthlessly

  • The importance of brand

  • Design techniques to help build memorable experiences

  • Test, Learn, Iterate, Repeat


About the Facilitator

Jacques Oberholzer is a founding partner of Now Boarding Digital, a specialist UX & UI Agency. Jacques has worked in Silicon Valley with startups like Gyft and Civic, as well as locally with some major online innovators including Property24, Shyft (Standard Bank) and Domestly. Sharing his time between Now Boarding's Cape Town and Zurich offices, he focuses on User Experience Design and being the guy in the room that represents the real users. Jacques is currently involved in two fintech projects in Switzerland, bringing his experience to both the traditional and Blockchain industries.


Masterclass Partners

20180922-HC-Event-Design-Jacques-Pierre-Sponsors2.jpg

Free Notebook Included

 “Yes, I will look smart and very sexy with one of these babies.”

“Yes, I will look smart and very sexy with one of these babies.”

In a one-time-only offer, Heavy Chef in collaboration with HumanWrit.es is giving away a Heavy Chef branded HumanWrites notebook for every ticket bought. These notebooks are hardcover, 150x150mm, thread-sewn and bound with 192 pages of 80gsm Express Cream Paper. Each book is litho-printed with whole brain dots, fitted with iconic HumanWrites MagFlap to close your notebook, branded with the iconic ‘HC’ of Heavy Chef, and complete with black ribbed ribbon to keep your place. Phew. How awesome?


Testimonials For Jacques



“Jacques asks the hard questions and will challenge your team to re-evalute what is really important for the users of your product. His deep understanding of the principles and trends of user experience, coupled with his hands on design ability, have ultimately helped us deliver a product that has anunprecedented user experience for a product in our space.”

Neal Dewing, CTO, Cibecs & Datafox


“Albert Einstein once said “Imagination is more important than knowledge, for imagination embraces the entire world, stimulating progress, giving birth to evolution”. Jacques uses his immense experience and knowledge in both UX and UI to constantly challenge ones imagined boundaries. It’s revolutionary!”

Theo Mseka, Product Owner at Property24.com


Example Of Jacques’ Work


The Heavy Chef Approach

2018-HC-learn-do-share_r4_c3.jpg

Book Now