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Dan Mace, Willie Morris: How To Win At YouTube

  • Workshop17 17 Dock Road Cape Town, WC, 8002 South Africa (map)

Dan Mace, Willie Morris


Dan Mace is one of the fastest rising YouTube stars in the world right now. Resident of New York, Dan and his manager Willie are coming to Cape Town to participate in an exclusive Heavy Chef Masterclass as part of Cape Town Startup Week. With over 1m followers on YouTube and Instagram, Dan is a true Heavy Chef.

Willie Morris is Dan’s business manager and for this Heavy Chef Masterclass Willie will be joining Dan, bringing to the Masterclass a wealth of experience. Previously, Willie worked on a huge scope of projects. Willie founded (and sold) a subscription company with Gary Vee, launched dope products at Amazon (he pitched products directly to Jeff Bezos) and Boeing, won best location-based app from Twilio, created the first digital signature app on iOS, dove deep into genetics, was CMO of an agriculture tech company, and a few other things.

In this Masterclass, our two facilitators will teach you what it takes to become a world-class YouTube creator, unpack the basics that are required and outline the principles you’ll need to attain success. We’ll get busy, get active, break into groups, create cool shit and experience something truly memorable. All in the space of four sweet hours, wooop!

Masterclass Partners


About Dan And Willie

Dan Mace is a Cape Town-bred, award-winning filmmaker who worked in the advertising industry in South Africa for many years before deciding to take the plunge and join veteran YouTuber Casey Niestadt’s 368 initiative in New York just over a year ago. In a short space of time, Dan has become one of the fastest growing YouTube creators in the world.

To get an idea of what Dan is about, check out the video below - the first episode of Dan’s first season shooting a YouTube series for 368.

Willie Morris plays multiple roles - splitting time between managing Dan Mace, serving as COO and partner at Luduss with NFL Hall of Famer Curtis Martin, and creating his own content. Luduss is an investment and parent company that puts time, resources, and capital into external businesses and humans that we believe in. Previously, Willie founded and sold a subscription company with Gary Vee, launched dope products at Amazon and Boeing, and has created multiple innovative and award-winning applications.

Here’s Willie in his own words:

How rad? I mean, c’mon. How cool are these two hooligans?

This is going to be the most epic Masterclass, ever.

The Heavy Chef Approach


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