Influence can change the course of history. Recently, influencer marketing has become a de facto standard in any self respecting business strategy. But, how do we use it in today's social to make our lives better? How does it fit within our corporate strategy? And when we do use it, how do we know it's working? And how, in God's good name, do we measure it? These questions, and others, are the focus of this month's Heavy Chef events in Johannesburg and Cape Town on the 14th and 15th March, respectively.
We have a BUMPER of a lineup for you.
Starting out, we have Sir Arthur Goldstuck (actually, he's not really a 'sir', but we think of him as a nobleman here at HC HQ). Arthur will be talking in CT and JHB, revealing a world first, in that we will scoop the results of the Continuon social influencer survey of 40+ top level brands and their social influencer strategies. Arthur has some extraordinary insights to share with us - and hopefully shed some light on the murky world of influencer marketing.
Second up, we have the amazingly energetic Keenan Harduth. Keenan currently works with Google as part of the marketing team and aims to train 1m Africans in digital skills. As a former winner of Social Media Marketer of the Year (IAB Bookmark Awards 2015), stand-up comedian and media professional (he once interviewed Madiba) Keenan is uniquely positioned to take a poke at the very self-important world of influencers.