Influence can change the course of history. Recently, influencer marketing has become a de facto standard in any self respecting business strategy. But, how do we use it in today's social to make our lives better? How does it fit within our corporate strategy? And when we do use it, how do we know it's working? And how, in God's good name, do we measure it? These questions, and others, are the focus of this month's Heavy Chef events in Johannesburg and Cape Town on the 14th and 15th March, respectively.
We have a BUMPER of a lineup for you.
Starting out, we have Arthur Goldstuck. Arthur will be talking in CT and JHB, revealing a world first, in that we will scoop the results of the Continuon social influencer survey of 40+ top level brands and their social influencer strategies. Arthur has some extraordinary insights to share with us - and hopefully shed some light on the murky world of influencer marketing.
Then, Dave Duarte joins Arthur on stage to lift the lid on where social influence is headed. Dave is a marketer, educator, and entrepreneur - and has graced the HC stage no less than five times. Dave is a Young Global Leader by the World Economic Forum, as well as Chairman of the Reach Trust, which has provided over 10 million people with educational support using mobile phones. Prof Dave also serves on the Academy of the Global Teacher Prize, and annual $1m award for the world's best teacher.
Rounding off March's IQ-laden quartet is the very inspiring Heleen Mills, to take us through one of the most remarkable influencer activations of our time, Mina Guli's 40 Marathons in 40 Days water campaign. Heleen will present the case study and methodology for the #Run4Water campaign, which ended up over 150 million social media impressions - and further reach of 1 billion on CNN, BBC, Al Jazeera and many more.